Legal

Privacy Policy

Last updated: 27 July 2026

Who we are

The Plucky Herd ("we", "us") runs this website at thepluckyherd.com. This policy explains what personal information we collect, why, and what your rights are.

What we collect

  • Order details: name, address, email, phone number and payment information when you buy from us.
  • Account & sign-up: the information you give us when you join the herd or subscribe to updates.
  • Support: messages you send us via the contact form or email.
  • Site usage: device, browser and page information, collected via cookies where you have consented.

How we use it

We use your information to:

  • Process and deliver your orders
  • Send updates you've asked for
  • Respond to your questions
  • Improve the site and our products
  • Meet our legal and tax obligations

Sharing

We share information with the providers that help us run the business, including Shopify (store and checkout), our payment processors, our delivery partners and our email provider. We do not sell your personal information.

Retention

We keep your information for as long as needed to run our services and meet legal requirements, then delete or anonymise it.

Your rights

You can ask us for a copy of your information, correct it, delete it, or object to certain uses. Email us at hello@thepluckyherd.com and we'll respond within a reasonable time.

Changes

We may update this policy from time to time. The "last updated" date at the top will always reflect the latest version.